Beretta Australia’s Defence Division Rebrands as Beretta Defense Technologies Australia
Melbourne, Australia – In a strategic move to align with its global counterparts, Beretta Australia’s Defence Division is proud to announce its rebranding as Beretta Defense Technologies Australia (BDT Australia), effective February 26, 2024.
Beretta Australia has continually demonstrated excellence in providing cutting-edge solutions for defence, law enforcement and government agency needs. The rebranding initiative reflects the worldwide alignment of Beretta Holding group sister companies to connect their defence segments under the unified umbrella of Beretta Defense Technologies (BDT).
“The rebranding of Beretta Australia’s Defence Division to Beretta Defense Technologies Australia marks a significant milestone in our future strategy. By consolidating our local defence capabilities under the BDT brand, we are better positioned to provide comprehensive and innovative solutions to our customers, bringing cutting-edge products and systems from our worldwide capabilities, combined with the local knowledge and experience of Australian requirements.”
– Lachlan McKenna Director, Beretta Defense Technologies Australia
Global Affiliation, Local Excellence
The Beretta Holding group has continued to expand its global presence to create a unified and recognisable affiliation that is a standard for excellence worldwide. Aligning Beretta Australia’s Defence division within BDT as BDT Australia ensures a cohesive and integrated approach to addressing the evolving needs of defence and security forces, whilst utilising the group’s global experience and product knowledge. This helps us to develop solutions and systems for any Australian-specific operational requirements.
“Beretta Defense Technologies is not just a brand; it’s a testament to our collective pursuit of excellence. As the General Manager of BDT, I am excited about the opportunities that lie ahead for our global network of defence companies.”
– Slawomir Wicha General Manager, Beretta Defense Technologies
BDT encompasses a diverse portfolio of companies, each one globally renowned for decades of expertise and leadership in their respective fields, state of the art machinery and extensive R&D capabilities. Notable affiliates include:
FABBRICA D’ARMI PIETRO BERETTA (BERETTA): Steeped in history as the world’s oldest firearm manufacture, Beretta’s 500 years of experience brings quality and effectiveness to every product they manufacture.
BENELLI DEFENSE: Renowned for its advanced tactical shotguns and rifles, Benelli Defense is a key player in the BDT portfolio, providing cutting-edge solutions for military and law enforcement applications.
SAKO DEFENSE: As a part of BDT, Sako Defense brings its expertise in precision rifles and firearms technology, enhancing the group’s capabilities in long-range and sniper systems.
STEINER: Known for its precision optics, Steiner is a valuable addition to BDT, offering state-of-the-art binoculars, scopes, and laser devices for military and law enforcement applications.
RWS: A reliable partner working closely with military and LE customers worldwide when it comes to small calibre ammunition. RWS offers innovative and high-end products for deployment, training and simulation as well as special products for user-specific purposes.
SWISS P: Precision, Power, Premium. The SWISS P family of rifle cartridges has been developed especially for snipers, sharpshooters and marksmen engaged in precision shooting. All products from the SWISS P line are characterized by their exceptional accuracy, target effect and perfectly matched ballistics.
NORMA PRECISION: NORMA delivers 120 years of ammunition manufacturing history with dedication to precision and innovation in every round. NORMA is synonymous with long-range calibres.
MFS: MFS offers production and development of high quality small calibre ammunition for Military and LE customers worldwide, including ammunition for pistol, revolver, and military rifles.
CENTANEX: A world leader in the design and manufacture of pyrotechnic products for the defence industry. Centanex is synonymous with operational multi-burst stun grenades, screening smokes and pyrotechnic training simulators. Centanex is known for producing the renowned Opposed Entry Grenade.
Vision for Future Expansion
BDT Australia envisages a future of sustained growth and is dedicated to advancing cutting-edge solutions for the military and law enforcement communities in Australia and the Pacific region. As we embark on this journey, our commitment to innovation and excellence remains our primary priority still to this day. We are excited to be able to expand our local and international footprint whilst providing state-of-the-art technologies that enhance the capabilities and safety of defence and security forces across Australia and the region.
BDT Australia’s mission is to leverage the global capabilities of the BDT alliance allowing us to always remain at the forefront of global defence advancements; a single source partner with one of the most complete offerings in the industry:. Ensuring our ongoing support for those who serve on the front lines within Australia and abroad will always remain a priority for us.
